2023 - Present

Leveraging 22 years of experience as a CMO, speaker, and executive leader, RebelMKT was born.

My mission is to work with brands that want real change and are willing to look at the world differently.

From brand positioning or creation to customer experience and acquisition strategy, RebelMKT is a time-tested, proven partner.

2022 - 2023

The leading provider of weapon storage systems for the US Military and disruptor in the civilian firearm storage industry.

Successfully created an industry-best brand presence, rebuilt a functioning marketing organization, and created dynamic e-commerce sales and marketing strategies. Tasked with taking an out-of-date business model and no formal marketing strategy, drove revenue growth in each quarter of 2022 and 2023.

Drove exponential growth in site traffic, AOV, conversion, and customer satisfaction. Served as a key member of the C-Suite.

2009 - 2021

$5.9 billion, privately held Financial Services company and creator of the largest community bank and product network in the U.S.

Built and led award-winning performance marketing and creative teams to achieve business objectives across marketing functions. Engaged diverse stakeholders to drive efficiency and consistency company-wide.

Developed and executed business, brand, and marketing strategies for numerous company and partner brands. Drove revenue and ROMI through integrated digital, experiential, and traditional channels. Partnered with Head of Data & Analytics to test, segment, and derive insights that maximize budget and deliver optimal spend value on opportunities.

Modeled high emotional intelligence (EQ), developed employee competencies, and mentored next-generation leaders. Served as a key member of the CEO Leadership Group, guiding policy and communications.

• Drove modernization of the company’s marketing function, including the transition from primarily direct mail efforts to 60%+ digital lead generation and funding. Tested and segmented data to form 80+ models for targeted marketing. Introduced new technologies that improved efficiency, performance visibility, and prospect experience.

• Significantly contributed to the creation of the company’s customer lifecycle, generating strong customer retention and 40% of annual funding from previously funded customers.

• Scaled marketing operations from $200k to $148MM annual budget and from 1 to 50+ employees over tenure. Increased lead generation by over 7,000% (from 4,500 to 335k per year). Grew loan funding from $109MM to $2.3 billion per year.

• Initiated and led the company’s brand transformation to BHG Financial, including research, prototyping, enhancing clarity, and preparing the brand to capitalize on future influencer and sponsorship opportunities.

• Crafted numerous other successful company and partner brands, including BHG Loan Hub, SBA 7(a), 6 credit cards, a collections company, and a compliance firm.

Account Director, MindComet

2007 - 2009

Directed structure, strategy, and execution of interactive marketing projects for ADT, Disney Corporation, Florida Hospital, Peachtree Financial, and Silver Hill Financial.

Led multidiscipline teams to success. Recognized with Employee of the Month and 2008 Big Money Awards for delivering the largest book of client business.

Marketing Director, PMC Lending

2005 - 2007

Led branding, lead generation, and optimized customer experience.

Marketing Director, RideNow Powersports

2004 - 2005

Directed all advertising and branding strategy and execution for seven Florida franchise locations.

Media Planner/Buyer, PriceMcNabb

2002 - 2004

Managed strategic planning and advertising contract negotiation for key clients, including Starbucks, Square D / Schneider Electric, Charlotte Pipe & Foundry, and Milliken Chemical.